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Enjoy the blog section that covers performance marketing articles, tips and tactics and they are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Tell us what's in your mind. We will get you there!

Tell us what's in your mind. We will get you there!

We are a passionate Digital performance marketing team operational since 2005. We have 17 years of experience in SEM, SEO, Analytics, Paid Campaigns, Email Marketing, and Social Media Marketing.

We perform UBA (User Behavior Analysis), UI/UX, Market research, Competitor analysis, and Website Audits to align with the business goals. In addition, we have extensive experience in B2B and B2B strategic planning.

We've worked for large e-commerce websites, Fortune 500, and 100 plus SMEs that include Real Estate, Hospitality, Edu, and Manufacturing, to name a few. Handled Million dollar advertising budget, which marks the best to deliver the best CRO (Conversion rate optimization).

We believe every penny our clients invests is vital. Therefore, we spend wisely to meet the industry's best RPV (Revenue per visit).

We have the expertise in industry best and major platforms and tools: Google Analytics, Google Search Console, Google Design Studio, SEMrush, Ahref, Word Tracker, Keyword Spy, Hot Jar, MailChimp, etc.

We do end-to-end marketing, from understanding the services/products marketing by conducting Market research, competitor analysis, keyword analysis, website performance gap analysis, fixing website user's experience, and search engine crawl issues for both Desktop and Mobile.

We are recognized for increasing organic traffic by 15x with a CRO of 4.8%, which is above the industry standard. As well for paid marketing with a CRO of 5.2%. We've listed competitive keywords in the top 10 positions in major search engines like Google and Bing. We create a checklist and KPI's build strategy based on the Digital Marking best practices by following Google guidelines, algorithms, and industry standards.

Being a technology leader, we understand how important the role of the tech is, in succeeding in client businesses with the help of exemplary digital marketing practices. Thus we bring the right User experience, speed, and interface.

Tell us what's in your mind. We will get you there!

Sunday, January 20, 2008

Pick Your Target Keywords and Position Your Keywords Meant for Search Engine Eyes

How do you think your visitors search for your web page? It's easy. The words you think and imagine and type in search engine box are your targeted business keywords

For example, if you own a gift site, and if any visitor type "Gift shop online", then it's your target keywords for your site that you want your webpage to be in top ten results.

Make your website with different targeted keywords that reflects your web page content. Say you have another page for gifts especially for women, then "Gifts for women" is your target keyword for that webpage, you can also know the search count or keyword strength by using Google or overture keyword tool

An important point to be remembered is that your target keyword should be two or more words in length. Most of visitors make the mistake of typing single word like "Gifts". Single words used as keywords are odd and they don't bring success.

Make sure your target keywords are placed in fine locations on a webpage. The page title tag is more important and it looks like
< title > Gift shop online, Keyword 2, Keyword 3< / title >.Missing title tag is the main reason why most of the website are ranked poor.

Title should be relatively short and attractive with not more than 3 to 4 keyword phrases and each keywords should be supportive to each other. For better understanding, if the first one is "gift shop online" then the next one can be "gift sale online". You can also try with a sentence format like
"Gift sale online shop". When it appears in search engine listings, short and attractive title makes the visitors to click through your site.

Search engines prefer web pages with keywords in headlines and also to appear in first paragraph of your webpage. While using keywords in your content use < p > tag and simplify your table structure.

Keywords in navigational links play a vital role and have its own importance to search engine eyes. Say the first column has navigation links and second column has keywords as text.

We see the pages like this

Home Gift shop online
Webpage 1 Gifts for Men
Webpage 2 Gifts for Women
Webpage 3 Gifts for Kids


Search engines see pages like this

Home
Webpage 1
Webpage 2

Webpage 3

Gift shop online
Gifts for Men
Gifts for Women
Gifts for Kids


You can see the keywords have moved down the page and it has to be fixed by simplifying your table structure, it's been seen online that most of the people simply forget to think on how tables might affect the web page for search engines listings. Follow these tips so that search engine crawls yours web pages happily

Recommended Keyword Tool:
Wordtracker Free Keyword
Link to the Wordtracker Academy
Use this link if you have already
Link to the free downloadable (PDF)

Thanks for your time and support, leave a reply!