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Friday, August 19, 2011

Bounce rate vs. Browse rate - Google panda metrics

As we know Google panda update strikes and still striking the best SEO practices. Even if your site follows all search engine friendly structure guidelines the main goal should also include user’s experience. For this the key metrics are bounce rate and browse rate.

Your Bounce rate should not be 100% and your Browse rate should be 100%.

What is bounce rate?

In Google Analytics, bounce rate in percentage shows the visitors activity on who left the page in one single visit. The possibilities are,

1. The entrance page is not relevant
2. The content is not clear
3. The design looks very bad
4. If there are no proper navigation links
5. If no relevant links to the subject
6. If the page loads too slow

What is browse rate?

Browse rate refers to the visits page depth and time spent on each page. If your site looks good and the content is informative then your page should be one of the favorites for the visitor.

By now you would have got an idea on Bounce rate and Browse rate metrics and how it helps your organic listing. Work on your site and improve user’s experience.

Sunday, July 24, 2011

Why do Google list lower Page Rank site higher at SERP's in comparison to high Page Rank site?

Google lists sites based on the search algorithm. Some of the main factors are site authority, site search engine friendly structure, related unique tiles & tags, quality content and backlinks.

If you search for your keywords and compare with your online competitors, your listing would be different based on many factors. Here many do think "how competitors site ranks well even if their Google Page Rank is low than my website".

You need to understand two points, first point is that the Page Rank you see through Google tool bar or any 3rd party online tool is of old data. These are tracked for Google’s internal references and they are no more related to SERP’s.

And point 2, site SERP’s varies based on content and quality backlinks with right anchor text related to the site subject and also sometimes there would be difference based on keyword page you focus. Keywords in home page ranks well then keywords in inner page. So compare all these SEO factors with your site and improve your SERP’s.

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