Covers insights on Search Engine Optimization (SEO), Google Search Algorithm Updates, Paid Search, Social Media to name a few . Jag SEO Blog help articles, tips and tricks are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Tuesday, April 26, 2011

What does the job of a SEO manager entail & the challenges involved?

Understanding the overall latest industry standards, advising client on latest SEO trends to improve the online presences, training the team with latest industry updates and managing the campaign handled by the SEO team, client communication and reporting on the work done.

We have much process and here are some important things,

1. Existing website structure analysis.
2. Competitor analysis, Keyword analysis and research.
3. Search engine marketing report.
4. Right Keywords identification according to targeted audience related to website.
5. More direct and keyword rich folder and file naming approach.
6. Adding optimized keywords to Meta tags & measuring keyword density on each page.
7. Adding breadcrumb trails to each page for internal links.
8. Adding robots to website, tell the search engines to index your site and which pages they should index.
9. Validating HTML http://validator.w3.org (optional)
10. Improving Web page presentation, using CSS (Cascading Style Sheets), JavaScript and reducing Table structure.
11. Improving the HTML structure of pages by using heading tags, alt tags, div tags, etc.,
12. Improving home page and improving content of existing web pages by adding optimized keywords.
13. Adding links to the identified Search engines, Business directories and websites.
14. Continuous link building to achieve SERP's & page rank.
15. Configuring analytics to website.
16. Monitoring inbound links and monitoring referrals by Search Engines.
17. Monitoring search results for optimized pages.
18. Ongoing SEO Campaign report with analytics observation and ROI

Challenges involved to ensure that the website has high hits

First of all you need to ensure that you have a web statistics. Google Analytics is doing a good job and the interesting thing is that it is a free service.

The main challenge is to get to know your online business competition and analyze the competitor’s sites for their targeted search keywords and get to know were all their website is listed for referrals. The core area you need to focus is the content that sells your business service and products and having relevant page title with unique meta tags mainly the description part that helps search engines to display a snippet in search result, images with alt attribute that represent the content and to get good amount of quality links to your site from directories (like dmoz, Botw), article, news, press release, blog and social sites.

SEO is a long term process and the site online performance can take no more than two or three months and we can see good difference from half year or one and as the SEO campaign goes with long term we can see greater results that can generate mass quality traffic even for a single keyword term.

Wednesday, February 23, 2011

Social Search Engine Optimization (SSEO)

Jag defines a term “Social Search Engine Optimization (SSEO)” and have been posting on his Facebook page for a while.

Last 2 years Social Media has been highly influencing internet information in a wide range and now we can see official announcement by Google & major search engines on search results influence by social shares, tweets, reviews & comments.

SEO game over, SSEO game started???

Previously along with a well structured Search Engine friendly site & good content, quality directories inlinks was one of the major factors to rank high and now content link social shares from theme related profiles (reputed) is another factor to rank high.

Hope many would have thought about the term “Social Search Engine Optimization (SSEO)” and talking about it. Let's see how the Search & Social industry takes up :)

Feel free to share your views too!

Sunday, January 30, 2011

10 SEO "Do's" questionnaire tips to ask youself in 2011

Here are the Top 10 SEO "Do's" questionnaire that you should ask yourself in 2011.
  • Do you often write fresh content for your websites & blogs?
  • Do you have unique title & tags and as well as quality inlinks for all your web pages that has to be listed in organic search?
  • Do you keep yourself up to date with Google & other top Search Engine changes?
  • Do you track your competitor progress in organic listing?
  • Do you really engage with your social sites account?
  • Do you use Google & Bing webmaster tools to check your website health?
  • Do your site lists in Google, Yahoo & Bing Local (Maps)?
  • Do you check your web statistics were your site progress & drop in terms of keywords vs. content pages?
  • Do you check from where your audience are coming & optimizing your site based on those locations?
  • Do you check online sales conversions weekly & monthly?
If you need more clarification on above “Do’s" feel free to contact through www.facebook.com/JagSEO

Tuesday, December 28, 2010

Top SEO strategies & tips for Facebook Page Owners


Facebook Page is a key for your business promotion and for many after their business website; they invest much time, effort and money to their business or personal Facebook page. Facebook by its social space popularity pulls more traffic to their site, so make use of it to bring traffic to your Facebook business page. Here are the top SEO strategies & tips for Facebook page owners.

1. Have the most suitable name for your Facebook page and do not change it.


2. Choose the best URL for your Facebook Page and to rename to custom URL, you need to have 25 fans to your Facebook page.

3."Why is this page" about text box on right side should have the message for the visitors and have the most effective words to it for greater indexing.

4. Make use of the “Info” tab to include important links and texts with keywords on your page.


5. Make use of the option "Suggest your friends".

6. Make use of “Static FBML” boxes and tabs to have banners, content and links. Here is a link to “Static FBML”.

7. Post your website links and useful links that relates to your theme in your page’s stream.

8. Add photos, videos and discussion forum.

9. Add your Facebook Page links to your websites and social sites like LinkedIn, Twitter and so.

10. Engage your fans and make them to comment and like your content in page stream.


Hope you have got an idea on Facebook Page SEO strategies. Feel free to post if you have any SEO tips for Facebook Page organic promotion.

Saturday, November 13, 2010

Blekko.com is not only a Search Engine; it’s an amazing SEO tool

Blekko.com, a new Search Engine that comes up with handy tools for webmasters and SEO's. It is known to be a slashtag search engine. Blekko calls its web crawler as ScoutJet. If you have any pages to be update then you may try crawler@blekko.com and to know about the ScoutJet web crawler, you can visit www.scoutjet.com

Here you start, try Blekko.com with

"yourdomian.com" /link - find site backlinks
"yourdomian.com" /rank - seo info for a site
"yourdomian.com" /seo - shows web data with inbound links, crawl stats, site pages, compare with another site & duplicate content.

Link Builders can make use of a special query to know IBL in order of the most recent link, Yourdomain.com /link /date

And if you need in real-time feed then add /rss to the query like Yourdomain.com /link /date /rss

Here is the SEO feature/toolbar from Blekko

Here is a note on Blekko.com slash tag and you may post your experience in my FaceBook page http://www.facebook.com/jagseo/posts/169364039760246

Tuesday, October 19, 2010

Jag's Featured Interview on Search Engine Optimization (SEO) By Chip Magazine

Glad to share my Featured Interview on Search Engine Optimization (SEO) by Chip Magazine with my blog readers.
  • SEO Overview
  • Why is a SEO manager needed?
  • How different is it from the job of a webmaster?
  • What does the job of a SEO professional entail?
  • What are the challenges involved to achieve high hits?
  • What are the technical qualification required?
  • What is the job ladder and growth prospects like?
  • What is your advice for the people considering a career in SEO?

(Click on the image to enlarge)



Feel free to post your feedback here http://www.facebook.com/jagseo

Wednesday, August 18, 2010

How SEO Link Love Value Differs?

As we all know links from sites are votes to search engines eyes but many do think all link love has same value. I saw few discussions on this and thought of having a note to make a clear thought on link love value discussions.

Link love differs from page block place to place. A link placement in content is different from links in blogroll, footer links area or link listings - say directories.

Content link love has the benefit of having related text around and it looks natural to search engines eyes. There are many article sites and blog authors who write content referring quality content pages that contain examples or O.P section. These refereed links has much value than the links submitted to directories or having links in the blogroll. So write fresh content and start getting natural links from authors and bloggers and move your page popularity much ahead.

Jag SEO

Monday, July 12, 2010

Top 18 Online Marketing (SEO & Analytics) Questions To Ask Yourself

Here are the day to day SEO and Analytics questions you should ask yourself!

(1) Do you know what type of links your SEO client sites require?

(2) Is your site Search Engine friendly? Did you do a test?

(3) You have Google Analytics and you find hard to understand?

(4) Google Webmaster tools are interesting. Do you find that easy enough?

(5) How many quality links you require to bring your site to top position?

(6) Are you seeing the actual Google page rank of your site in your tool bar?

(7) Do you have unique tags for all your pages?

(8) Is Alt attribute important for site promotion or it is only for browsers?

(9) What happens to your rank if you don't link domain to your logo?

(10) Do link juice get split if you have xyz.com and xyz.com/index.html?

(11) Do Google still like links from paid directories?

(12) Have your site SEO audit score reach 10/10?

(13) Are you sure about your site current keywords?

(14) Are your keywords getting enough related traffic?

(15) Do you get business from your site-optimized keywords?

(16) You get traffic but not business. Why?

(17) Will re-optimizing the existing keywords drops your current ranking?

(18) Do you site redesign drop your existing keyword position and rank?

* You can find answers from this blog site posts. Try the blog search that can be found in the header section!

Tuesday, June 29, 2010

SEO Formula = Search Behavior + Logic + Code Analysis Knowledge

As known SEO is all about optimizing a page for search engines to help cache information related to users queries. Think to a point that you are helping search engines to know about your pages. This will certainly help you to become a good SEO specialist.

Anybody who knows how search behaves for users queries will be successful to rank well. Knowing search behavior is key knowledge that helps to understand how keywords as well backlinks work for top listing. Search logic will help to improve the solid business conversion and it should come through experience handing various domains both international and local.

As always search engines like to crawl content pages easily and code analysis knowledge for a SEO person is very much essential and it will help to format the code by removing unwanted or arranging codes in a desired format, adding right search engine friendly tags that support easy web page crawl and as well help to reduce the pages size.

Hope the SEO formula made you to think and if you know something similar or have come across any other, feel free to post it through comment section.

Thursday, April 22, 2010

SEO Lies and SEO Truths

SEO deals with research and analysis and one can call him as a SEO specialist only through good long-term experience in various theme based industries and business sites.

I read many lies around the web and I would like to share my point of view here to my blog readers

Lie one - Come to us with $ we will get you #1 position for your keyword by a day, a week or a month. And some proudly say that if an SEO company doesn't guarantee then they don’t know SEO. So funny, may be they have the access to the Google organic listing Database or they might be talking about Google Adwords (PPC)

As a SEO client you can challenge those companies whom guarantees. Find and provide them a high or medium competitive keyword or keywords. Find those related theme based keywords using free Google keyword tool. You can see the fact on such.

I don't say #1 is not possible at all; it has to come though long time period based on so many acts and figures and not by a day, a week or a month. Use your commonsense, Google search your top keyword and find how your competitor ranks and in total how many competitors and in how many years of efforts. These types of basic analyses will educate you to find what is possible within a timeframe.

As well check that the company does "While hat SEO" and they are not into keyword stuffing and to all bad practice that are against Google guidelines, known as black hat SEO.

Note: May be, weak keywords with no search count or a very low search count keywords can be achieved in a short time, see that it reflects your ROI or it is a waste of time and money.

Lie Two - SEO is all about number of links. We build 10,000 links over night. Pay us $ for the links and get referral traffic and organic listing.

There are companies who build links with software’s or host directories in their servers for link backs. Do ask them for quality links rather than quantity links. Ranging from a small site to big site, quality links on an average 20 to 50 a month will do with traffic and results you look for.

Lie Three - Pay us $, we rephrase your competitor content based on your top keywords and list top above your competitor listing.

It is not the fact, now Google and other search engines are so smart to find those and push the results back. May be for few days the content lists in top but no use looking at long term.

Write content on what you offer in your own style and write content on what you know about the business practice and resources. Do not duplicate the same resources in different forms. Write better information than your competitor. Make readers happy, and then obviously search engines will make you happy.

Lie Four - Some web design or development companies says we do not build links every month so like other SEO companies we do not charge for SEO maintenance. Links are not that important now. Only keywords are important and we do add keywords to your site and it is only one time SEO setup and one time charge.

Off-page optimization (Link building) is as important as on-page optimizations (Site and keywords optimization). Quality links with site keywords as anchor text is one of the major factor in SEO and non-SEO companies lack knowledge on these areas like site submission to right directories and sites.

Lie Five - Money back offer is a catching word that attracts so many SEO clients. They present in such a way that they return the money if they do not obtain the results. They mix the strong keywords, weak keywords and keywords that do not have user search count. In few months when SEO client don't get business through SEO they asks for results and they are shown with keywords that has no search count or weak keywords position that do not produce quality traffic.

SEO client, when you see Money back offer in SEO sites or emails, then provide them the keywords you like your site to get listed. See that the user count for those keywords are high and medium, then your $ will be valued.

Note: The blog post refers to some SEO companies and not all

Any other SEO lies you heard?

State those in below comment section.

Saturday, February 13, 2010

Will Google Buzz help SEO's?

As we all know link building is one of the big factor for SEO and to one of my old email account I get loads of mails asking for link exchange on various industries. Btw, I have no idea how the email id has been spread out :)

Link exchange guys send their mails with information and criteria for reciprocal links. As Google buzz launched few days back, is based on a Gmail service that has a follow and unfollow system like twitter with a revolutionize in concept having an option to post comments to individual followers, showing liking to the buzz among the followers and emailing the buzz to desired people.

Through all these manner it will help link exchangers to post there reciprocal sites with information specific to their industry related followers and the work would be much more easier and sustained, compared to mass mail as of now ;)

Feel free to post your comments on how Google Buzz can be used.

Tuesday, November 24, 2009

How to do Mobile SEO? - Tips and Best Practices

Mobile SEO is different from desktop SEO and Mobile phones and not used like desktops. Content, navigation's and user experience are different from desktops to mobiles. Here is a list of tips and best practice that can help you when you start with a mobile SEO,

(1) To start with you need to think that you are going to target mobile users and not
desktop users. Plan for it.
(2) As told mobile users are different and as well mobile search engines are different like Google Mobile, Medio and Jumptap.
(3) Get a dotMobi domain and build your mobile web site, for the best and effective SEO.
This has more value than 'yourdomain.com/mobile' or 'm.yourdomain.com'
(4) Ensure that you don't use flash, Ajax, frames and other presentations. Make it simple and clean. This will help to load faster that serves users and as well for the bots to find it easy.
(5) Use compliant markup language and mobile-friendly style sheets (CSS). This means WML
(or WAP 1.0) / xHTML. Make sure you go for W3C's MobileOK guidelines
http://www.w3.org/TR/mobileOK-basic10-tests/
(6) Make sure that your mobile site code is crawl-able by using proper headers and
robots.text file.
(7) Make use of the mobile predictive search key phrases that helps with your business and location. Optimize the mobile site based on the most preferred predictive search key
phrases.
(8) Study you mobile audience and competitors rather than desktop audience and
competitors. Optimize your mobile site content with those mobile search key phrases and categories that your mobile audience will be using.
(12) Make sure that you have good level of outbound links and the navigation is easy to for users and bots.
(13) Ensure you key content is placed in the top part of the page as the users and bots will find it easy.
(14) Build sitemap xml for you mobile site and submit to Google Webmaster tool under
mobile sitemap section.
(15) Submit your mobile site to mobile search engines and top directories like dmoz in order to know about you site and to build inlinks.

Aim to work on these tips and practices to proceed with good mobile SEO. Configure Google Analytics for you mobile site and see the difference in your business from your mobile audience.

Wednesday, October 21, 2009

Getting good SEO results are not as easy like before for SEO Beginners and Intermediates

In the recent times, knowledge of SEO industry has grown widely with the help of SEO seminar, conference, off line training, online training, e-books and many more. Due to this we see growing number of SEO's around the web and they take up projects and play with the industry based keywords through white hat, black hat or by both techniques. These as well increase total search results and this plays a good game with Google and other major search engine results.

First point is that many SEO's are coming out every year and they compete each other with their client competitor sites. This increases the level of total competition.

Second is that the frequent industry updates in organic promotion. SEO beginners and intermediates need to update their knowledge by reading top sites like Search Engine Watch, Search Engine Land, Google webmaster help and many. Subscribing to Google blog will as well support.

Earlier, old SEO's had very minimum options to learn and practice with the help of forums and very minimum number of experts articles and understanding the algorithms tactic was not so easy like now. And the only advantage was that there were minimum SEO's, so with basic knowledge many SEO's were able to survive in the industry.

But now the algorithm is more open and we can see many free advices from top SEO experts on most of the tactics that has been gained through years of experience like the free advice articles section you see here.

If you want to win the game in organic listing, it is not only defeating your client business competitor online, it also includes your SEO knowledge updates compared to the SEO's who promotes your client competitors sites that helps you to maintain the results.

So in order to get good SEO results and to be effective in the SEO competition, you need to be updated with the current SEO trends and examine what you learn through various forms. Drop your comments if you need more insight.

Friday, September 25, 2009

Does Google treat all links equally?

This is a question many think about when they deal with SEO. Does Google treat all links equally? . I will say a big NO.

There are different types of links, search engine algorithm evaluates and ranks. Here they go,

Internal links and External links - Both links are treated differently. If the External links are bad neighborhood sites then there are chances for your site to be dropped in search engine listing. Internal links spreads link juice according to the number of times the pages are interlinked.

Relevant links and irrelevant links - If your website link to irrelevant theme site then there are possibilities for your site to rank low.

Paid links or purchased links - Google and few search engines do not encourage Paid links that helps to pass link juice and this is considered as violation of Google's webmaster guidelines. As well all Paid links are not considered as violation. There are few solutions like adding no follow attribute to the link and by redirecting the link to a page that has been blocked by robots.txt.

Anchor text HTML Links - Within the site the HTML links with Anchor text has the most value and passes good amount of link juice.

Image Links - within the site Image links with most suitable and relevant ALT attribute gets the second level value and link juice.

JavaScript Links - As per the latest update Google started crawling these links but gets the third level value and link juice.

At this point, as far as links are concerned it plays vital role in both on-page and off-page optimization. So start planning before you go with the types of links.

Thursday, June 25, 2009

Define: PageRank Sculpting

PageRank Sculpting deals with the principle of link flow architecture utilizing rel="nofollow" attribute and by organising non-priority pages for SERP's in an external include file, blocked with your robots.txt to stop your site link juice to pass for unimportant pages, untrusted sites and bad neighborhood
Where all does PageRank Sculpting matters
  • These can be implement to your least important pages like sign up, cart page and so
  • Other domains that you don't know or trust
  • This would work better for sites having 100's and 1000's of WebPages that are not important for keyword listing and in addition link juice loop to the domain
Feel free to post your comment or tweet me your views @jagadeeshmp

Thursday, May 28, 2009

Learn and Share about SEM in Search Engine Watch Forums

Hello world, a short information about search engine watch forums and my part.
I would like to share the information that SEW forums is one of the place where I had spent time to learn more and in-depth about SEM industry years ago. There were several topics, which has been posted in search engine watch forums that was helpful and even now it goes on and on. Latter I had chance to reply threads by sharing my knowledge and it was a great pleasure to know that those thread replies were helpful for most of the members.

There are many Moderators and members who actively participate the forum thread posts and comes up with great advice, tips and techniques which tends to bring out their expertise knowledge in specific filed and also in general. I am very much happy to add value for SEW forums and I am glad to say that I am one of the Moderators

If you are a site owner, webmaster, designer, developer or a SEO person trying to improve your ability in search engine marketing, then the right place is Search engine watch forums. I welcome you to Register and get in touch with SEM queries!

Tuesday, April 21, 2009

Everything about Meta Robots and robots.txt

Robots plays important role in the field of SEO. We have two ways to control pages and folders one is using Robots META tag and other is through robots.txt

A web page creator can specify which page should be indexed and which page should not be indexed by search engines by placing Robots META tag in the HTML section

Here are some Robots tags that are common

< content="NOINDEX" name="ROBOTS">- Ignore content and follow links
< content="NOFOLLOW, INDEX " name="ROBOTS">- Include content and do not follow links
< content="NOINDEX,NOFOLLOW" name="ROBOTS">- Ignore content and do not follow links
< content="INDEX,FOLLOW" name="ROBOTS">- Include content and follow links
< content="NOARCHIVE" name="ROBOTS">- Cache link should not show Search results pages
< content="NOODP" name="ROBOTS">- The Open Directory Project (ODP) title and description for the page should not be displayed in Search results
< content="NOYDIR" name="ROBOTS">- The Yahoo Directory title and description for the page should not be displayed in Search results
< content="NOSNIPPET" name="ROBOTS">- Titles are only displayed in Search results page and not description or text context for this page

In addition to manage folder level user agent control robots.txt file can be used. This file can be placed in root of each server and the format is plain text not HTML

Through this file website owner or webmaster can allow access to web page content and disallow access to admin, cgi and any secured files that you don’t want search engines to index

A typical robots.txt file will look like

User-agent: *
Allow: /
Disallow: /admin*
Allow: *content*
Disallow: /test/
Disallow: /paypal/
Disallow: /credit/
Disallow: /cgi/


Explains, all robots can crawl except the admin files, and crawl files named content folder, and should not crawl test, paypal, credit and cgi folder.

Hope this post helps to know more about robots and its act in SEO. You can analyze further on checking Google's robots.txt file http://www.google.com/robots.txt and post comment or tweet @jagadeeshmp if you need better understanding :)

Saturday, March 07, 2009

30 SEO Tips in 30 Days to turn your website SEO ready

Revised 30 SEO Tips in 30 Days - Explained in Google Knol (Won best knol of the Month March 2009 & Top Pick Knol Award)

Having less time to do SEO by your own :) do not worry, now you have a chance to turn your website SEO ready in just 30 days by applying one SEO tip a day? Here are those 30 SEO tips

Tip [1] Add Titles related to targeted keywords, place only important keywords, do not exceed more than 25 characters
Tip [2] Meta description should be unique for each pages with targeted keywords. Do not stuff keywords into Meta description.
Tip [3] Layout pages with CSS, avoid tables
Tip [4] Add Keywords towards H1 tag as page headlines.
Tip [5] Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> SEO
Tip [6] Create Static Header and footer navigation links, Links should be text not as images
Tip [7] Analyze your targeted keywords using Google suggest
Tip [8] Keywords in navigational links play a vital role and have its own importance to search engine eyes
Tip [9] Use most important keyword in file name or URL
Tip [10] Minimize table especially nested tables
Tip [11] Say yes to Quality links and No to Quantity links
Tip [12] Never try to place hundreds of link for a new site on the very first day
Tip [13] Your targeted keywords need to vary a lot in anchors
Tip [14] Always have a good combination of links from new and old sites
Tip [15] Try writing articles having links and have them in the resource page of your site
Tip [16] Images are important, make sure your site logo contains your keyword
Tip [17] Put CSS and JavaScript into external file / folder
Tip [18] Pay special attention to your content
Tip [19] Make sure to have sitemap as text links
Tip [20] Place robots.txt in root on your server
Tip [21] Create Google site map to your web site
Tip [23] Start a blog and participate with other related blogs
Tip [22] Submit site to open directories
Tip [24] Create feed xml and ror xml for xml search engines and directories
Tip [25] Try to avoid automatic directory submission and build manual links
Tip [26] Monitor your hits and traffic by using free Google analytics
Tip [27] Know how to analyze the reports and to optimize the results
Tip [28] Know about redirection methods and theory - 301, 302, and 200 response codes
Tip [29] Implement, understand and react to website analytics reports
Tip [30] Make your body copy sufficiently long and keyword rich

Quick Guide

If you want these SEO tips in your site or blog as Gadget, feel free to use my SEO Tips of the Day Google Gadget that displays one SEO tip a day in your web page which can even help your site visitors to learn SEO tips and to get SEO and other Internet marketing Tweets follow me @jagadeeshmp , thanks for your time!

Tuesday, February 10, 2009

How to generate enough qualified leads?

Is this a question that is snatching your sleep of you at nights? Well then I feel you definitely need to read through this blog that is going to explain exactly how to produce and accelerate quality leads to your website.

I have populated few major strategies below that can be utilized to help generate quality leads for your website.

So first of all what all are the important components of lead generation?

· Rate converted – the actual number of leads that have in reality been converted into sales
· Money – the amount of money involved in getting a new lead
· Purchase price – in the first visit of each new customer, how much are you earning, monetarily
· Sales and time average – the average of the total sales that a customer does over a lifetime with your website

Few important questions that you need to ask yourself are:

· What is my aim?
· How much sales was done in the initial arrival of the customer
· How frequently are the same customers coming into your website
· What is the profit percentage that you are achieving from your website
Out of my experience as an SEO professional, I have understood that Leads Generation is a process that helps you get more and more of leads into your website, thereby increasing the sales figures!

Few sources of lead generation include:

· SEO – This is a very useful way to make others know more about your site, making it search engine visible. Applying SEO strategies into your website would help it get into the top ranks and also helps in appearing in the top pages of search engine results. Sounds great doesn’t it? :)
· Search Engine Advertising – Google Adwords and PPC options that assist you spending only for quality clicks
· Campaign organizing – Creating specific ad groups
· Creating relevant and separate landing pages for each ad group
· Creating specific sales pages in the website will help in specific linking to these web pages, thereby increasing the chances of being noted online in search engines.
· Email marketing – explain more about your products and services, through emails, as it reaches out more widely and stays as a ready reckoner in the inboxes for clients and customers.
· Referral Marketing – Let your customers get you more sales through word of mouth, thereby making them your sales generating sources!
· Advertising through various media
· Marketing though the telephone
· Partnering with other online merchants in order to generate exciting offers, that mutually benefit you both
· Mailing your clients with your details
· Last but not the least, frequently keep checking of the sales results and keep changing the marketing strategies and campaigns if the need arises.
These are just few of the many techniques that can be adopted to help you with your website’s lead generation. And one more very important thing that I want to say again is spend more time on your website. It needs your constant work and time along with efforts in order to make it one of the best sites with some great sales figures! So go ahead, your site is waiting for that extra lead generation :)

Wednesday, January 14, 2009

12 Useful Online Marketing Resources for Small Business Owners - A self check

In this post small business owners can find list of Webmaster resources and tools that can help to track and improve existing SEO work performed in Business website or Blog

But don’t forget to leave SEO work to experts :) and suggest your thoughts on your type of business and customers using below Webmaster resources and tools

(1) Google Webmaster Tools to improve traffic
(2) Analyze your visitors, search engine visibility and keyword search through Google Analytics
(3) Find pages that link to your site and competitor site using Site Explorer
(4) Track search engine result placement for your keyword and URL
(5) Check your web page in different screen resolutions
(6) Type out your domain or keywords in search box to find relationship between linking sites and topics, a Visual Meta search engine
7) Check you site load time and fix if it is too slow. This will help search engine spiders to crawl easily
(8) Find out how search engine spiders look at your site
(9) Find how your website is targeted in local search engines
(10) Find insight of your website keyword search terms and location; target your business accordingly
(11) Get quick traffic and cost estimates on your keywords for sponsored listings
(12) Measure your ROI from SEO, PPC and conversion rate optimization

The above Online marketing resources and tools are easy to use by Small Business Owners and using this you can support web site promotion work performed by an individual or SEO company.