Jag SEO blog - Modern SEO, SEM & SMM

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Enjoy the blog section that covers performance marketing articles, tips and tactics and they are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Tell us what's in your mind. We will get you there!

Tell us what's in your mind. We will get you there!

We are a passionate Digital performance marketing team operational since 2005. We have 17 years of experience in SEM, SEO, Analytics, Paid Campaigns, Email Marketing, and Social Media Marketing.

We perform UBA (User Behavior Analysis), UI/UX, Market research, Competitor analysis, and Website Audits to align with the business goals. In addition, we have extensive experience in B2B and B2B strategic planning.

We've worked for large e-commerce websites, Fortune 500, and 100 plus SMEs that include Real Estate, Hospitality, Edu, and Manufacturing, to name a few. Handled Million dollar advertising budget, which marks the best to deliver the best CRO (Conversion rate optimization).

We believe every penny our clients invests is vital. Therefore, we spend wisely to meet the industry's best RPV (Revenue per visit).

We have the expertise in industry best and major platforms and tools: Google Analytics, Google Search Console, Google Design Studio, SEMrush, Ahref, Word Tracker, Keyword Spy, Hot Jar, MailChimp, etc.

We do end-to-end marketing, from understanding the services/products marketing by conducting Market research, competitor analysis, keyword analysis, website performance gap analysis, fixing website user's experience, and search engine crawl issues for both Desktop and Mobile.

We are recognized for increasing organic traffic by 15x with a CRO of 4.8%, which is above the industry standard. As well for paid marketing with a CRO of 5.2%. We've listed competitive keywords in the top 10 positions in major search engines like Google and Bing. We create a checklist and KPI's build strategy based on the Digital Marking best practices by following Google guidelines, algorithms, and industry standards.

Being a technology leader, we understand how important the role of the tech is, in succeeding in client businesses with the help of exemplary digital marketing practices. Thus we bring the right User experience, speed, and interface.

Tell us what's in your mind. We will get you there!

Friday, September 25, 2009

Does Google treat all links equally?

This is a question many think about when they deal with SEO. Does Google treat all links equally? . I will say a big NO.

There are different types of links, search engine algorithm evaluates and ranks. Here they go,

Internal links and External links - Both links are treated differently. If the External links are bad neighborhood sites then there are chances for your site to be dropped in search engine listing. Internal links spreads link juice according to the number of times the pages are interlinked.

Relevant links and irrelevant links - If your website link to irrelevant theme site then there are possibilities for your site to rank low.

Paid links or purchased links - Google and few search engines do not encourage Paid links that helps to pass link juice and this is considered as violation of Google's webmaster guidelines. As well all Paid links are not considered as violation. There are few solutions like adding no follow attribute to the link and by redirecting the link to a page that has been blocked by robots.txt.

Anchor text HTML Links - Within the site the HTML links with Anchor text has the most value and passes good amount of link juice.

Image Links - within the site Image links with most suitable and relevant ALT attribute gets the second level value and link juice.

JavaScript Links - As per the latest update Google started crawling these links but gets the third level value and link juice.

At this point, as far as links are concerned it plays vital role in both on-page and off-page optimization. So start planning before you go with the types of links.