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Enjoy the blog section that covers performance marketing articles, tips and tactics and they are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

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Tell us what's in your mind. We will get you there!

We are a passionate Digital performance marketing team operational since 2005. We have 17 years of experience in SEM, SEO, Analytics, Paid Campaigns, Email Marketing, and Social Media Marketing.

We perform UBA (User Behavior Analysis), UI/UX, Market research, Competitor analysis, and Website Audits to align with the business goals. In addition, we have extensive experience in B2B and B2B strategic planning.

We've worked for large e-commerce websites, Fortune 500, and 100 plus SMEs that include Real Estate, Hospitality, Edu, and Manufacturing, to name a few. Handled Million dollar advertising budget, which marks the best to deliver the best CRO (Conversion rate optimization).

We believe every penny our clients invests is vital. Therefore, we spend wisely to meet the industry's best RPV (Revenue per visit).

We have the expertise in industry best and major platforms and tools: Google Analytics, Google Search Console, Google Design Studio, SEMrush, Ahref, Word Tracker, Keyword Spy, Hot Jar, MailChimp, etc.

We do end-to-end marketing, from understanding the services/products marketing by conducting Market research, competitor analysis, keyword analysis, website performance gap analysis, fixing website user's experience, and search engine crawl issues for both Desktop and Mobile.

We are recognized for increasing organic traffic by 15x with a CRO of 4.8%, which is above the industry standard. As well for paid marketing with a CRO of 5.2%. We've listed competitive keywords in the top 10 positions in major search engines like Google and Bing. We create a checklist and KPI's build strategy based on the Digital Marking best practices by following Google guidelines, algorithms, and industry standards.

Being a technology leader, we understand how important the role of the tech is, in succeeding in client businesses with the help of exemplary digital marketing practices. Thus we bring the right User experience, speed, and interface.

Tell us what's in your mind. We will get you there!

Thursday, May 08, 2008

Create Search Engine Friendly URLs using .htaccess

In this post, we will see how to use .htaccess to create search engine friendly URLs. Using .htaccess, mapping dynamic pages to static address is easy and this helps search engines to index the pages fast, effective and strong.

Initially, create a file .htaccess in your favorite editor, use the rewrite rule as below to map dynamic id passing url's to static version. Use the code and create your dynamic pages for search engines spiders

**************************************************************
RewriteEngine on

## Rewrite Rules ##

RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$ category.php?id=$1&page_id=$2 [L]
RewriteRule ^category/([^/]*)/([a-z_]*)/([^/]*)$ category.php?r_name=$2&id1=$1


***************************************************************

For eg: Originally the page URL looks like subcategory.php?id=5&page_id=1

Using the above .htaccess code, you can create the URL as

category/5/1/product_name

Here,

RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$

^ - Refer to start
Category - creates a folder as mentioned name
/ - Used for virtual partition
[0-9] - Writes single number as folder name
[0-9]* - Writes n numbers as folder name
[a-z_] - Writes single letters as folder name
[a-z_]* - Writes letters as folder name
$ - Refer to end


Additional information:

Your id passing pages might have indexed through some referral and so, you can use the below code to avoid error pages, create a 404pagenotfound.php and add your a message to your visitors to navigate to home page for information’s

*****************************************************************

## Trace Errors
ErrorDocument 404 /404pagenotfound.php


*****************************************************************

Hope you will like the post and its useful :)