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Enjoy the blog section that covers performance marketing articles, tips and tactics and they are for free to educate newbie’s, web masters, online business owners and seasoned professionals!

Tell us what's in your mind. We will get you there!

Tell us what's in your mind. We will get you there!

We are a passionate Digital performance marketing team operational since 2005. We have 17 years of experience in SEM, SEO, Analytics, Paid Campaigns, Email Marketing, and Social Media Marketing.

We perform UBA (User Behavior Analysis), UI/UX, Market research, Competitor analysis, and Website Audits to align with the business goals. In addition, we have extensive experience in B2B and B2B strategic planning.

We've worked for large e-commerce websites, Fortune 500, and 100 plus SMEs that include Real Estate, Hospitality, Edu, and Manufacturing, to name a few. Handled Million dollar advertising budget, which marks the best to deliver the best CRO (Conversion rate optimization).

We believe every penny our clients invests is vital. Therefore, we spend wisely to meet the industry's best RPV (Revenue per visit).

We have the expertise in industry best and major platforms and tools: Google Analytics, Google Search Console, Google Design Studio, SEMrush, Ahref, Word Tracker, Keyword Spy, Hot Jar, MailChimp, etc.

We do end-to-end marketing, from understanding the services/products marketing by conducting Market research, competitor analysis, keyword analysis, website performance gap analysis, fixing website user's experience, and search engine crawl issues for both Desktop and Mobile.

We are recognized for increasing organic traffic by 15x with a CRO of 4.8%, which is above the industry standard. As well for paid marketing with a CRO of 5.2%. We've listed competitive keywords in the top 10 positions in major search engines like Google and Bing. We create a checklist and KPI's build strategy based on the Digital Marking best practices by following Google guidelines, algorithms, and industry standards.

Being a technology leader, we understand how important the role of the tech is, in succeeding in client businesses with the help of exemplary digital marketing practices. Thus we bring the right User experience, speed, and interface.

Tell us what's in your mind. We will get you there!

Friday, February 01, 2008

Importance of Link Building, Say Yes to Quality Links and No to Quantity Links

We all see that SEO has many factors, out of all Link Building / Link Promotion is a major factor, all webmasters, small scale business owners and bloggers wants to build quality links for there site or individual web page to increase website popularity and visibility. By reading the blog post you can learn various techniques by which you can build quality links for your website / blog.

We see links of various types, before there was a trend of two way links normally called as reciprocal links, now it has been ruled out by most of the search engine and importance are less when compared to one way, three way and ring techniques.

Google, the most important search engine gives importance to one way linking and this can be attained by following these techniques like directory submissions with page rank 3 plus, press release and article submissions depending on the theme and crowd of your website, think of your visitors and submit to most related category, you don’t have to pay for links when you have free quality directories, just educate yourself and get started with DMOZ submission.

Very important thing to be known when you submit your links, don’t submit to deep links, not more than two folder from the root as given in below example,

Good: http://www.example.com/abc.html
Good: http://www.example.com/abc/xyz.html
Bad: http://www.example.com/abc/xyz/123.html
Bad: http://www.example.com/abc.php?id=12

And the page should not have more than 50 to 80 links, also check whether the directories are been able to crawl by search engine, i have noticed some of the directories add no index and no follow to their category pages in order to restrict their page rank distribution, so that the home page has good page rank, but these directories will not survive for long, they will be down after some time in their rank.

One of the major point to be noted is, use your keywords as anchor tags when you build links but do not stuff keywords, make it catchy so that you can improve your keyword online visibility and also referral clicks for your visitors when they browse through the directories.

And also find quality links with the help of Google advanced operator, as below, place it to the search box and click search.

intitle:add+url OR intitle:submit+your+site OR intitle:add+your+site " your search keyword"

One quality links can open your competition, it can win your competition with few wrong links, also you might have amazed on seeing a website with very few links and yet stand in the top 10 in search result, look into the links and recognize the quality of the Backlinks.

Try to avoid automatic directory submission and build manual links, or approach a company who does manual link submission service, Build links and Build your business and website / blog popularity, hope you had nice time with this post, do subscribe this blog to know more upcoming posts.

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